Archive for the ‘About Warners' Stellian’ Category

Happy Plaid Friday!

November 24, 2011

I’m not going to judge anyone for camping out to shed plasma for a flat screen TV today, but I’d like to think the holidays are about more than just “stuff.”

Remember when holiday shopping was leisurely and fun, and shops and gifts were unique and thoughtful? That’s the idea of Plaid Friday, a movement started on the West Coast to celebrate the diversity and creativity of independent businesses.

Plaid Friday is the fun and enjoyable alternative to the big box store “Black Friday”, and is designed to promote both local and independently owned businesses during the holidays.

Warners’ Stellian is participating in our own “Plaid Friday”-like program with other Twin Cities  independent retailers.

The Buy Local/Buy Smart Holiday Gift Guide is a selection of gift ideas from local, indie retailers. The money you spend with them recirculates an average of 3x more than the money you spend at absentee-owned national chains.

Plus, the shopping experience and products is usually much better.

Use your American Express card at a local, independent business on Small Business Saturday (Nov. 26) for a $25 statement credit.

As a local (family-owned!) business, Warners’ Stellian is proud to support our community, source our business needs from other local businesses and pay our employees who live and shop nearby.

Drop off coats for your neighbors in need

November 17, 2011

When Eric Wenzel of Cottage Grove battled cancer a couple years ago, his church provided the necessary help and prayers.

As a thank you for the support they received, Eric and his wife — Karen — decided to pay it forward and began collecting coats and other winter necessities for those in need within the community.

As a result, their organization — Coats of Kindness — collected 450 coats and $500 last year.

Again this year, you can drop off your clean, gently used coats, snowpants, hats and gloves at  Warners’ Stellian’s six Twin Cities appliance stores, in St. Paul, Minneapolis, Edina, Woodbury, Maple Grove and Apple Valley. Edina, St. Paul, Minneapolis, Apple Valley, Maple Grove, and Woodbury.

Also accepting donations are Fury Motors in South St. Paul and Lake Elmo, Wenzel Financial Service in Cottage Grove and Eric’s church, All Saints Lutheran Church in Cottage Grove.

You have till Jan. 15 to drop off your coats. Monetary donations can also be made, which will be used to purchase new coats. Contact: Coats of Kindness 7584 80th St., Suite 3, Cottage Grove, MN 55016 or by calling 651.485.9981.

Appliance warehouse sale this weekend only

November 7, 2011

I’m plotting the semiannual cleaning of my office, which only predicts one thing: Extreme Warehouse Sale.

This weekend marks a rare two-day window during which hundreds of appliances are priced at or below our cost.

But in total we’ll have thousands of deeply discounted appliance — in every category — marked down because they’re closeout models, floor models, scratch and dent, discontinued.

All items come with a full factory warranty.  Metro area delivery is available for $75, so people should arrange to pickup their purchase within 14 days for the best savings.

Financing is available, and we can either approve you on site or you can get financing approval now.

WHEN:   Saturday, Nov. 12 from 7 a.m. to 5:30 p.m.  Sunday, Nov. 13 from 10 a.m. to 5 p.m.

WHERE:    Warners’ Stellian Warehouse.  550 Atwater Circle, one mile north of I-94 on Dale Street at Topping Street, St. Paul.

Well-versed in customer appreciation

October 21, 2011

Artist's rendering of customer

Yesterday, we received pretty much the sweetest letter from a customer in recent memory.

Not only did it remind us how great our customer service department is, it rhymed (well, mostly).

We’re so very appreciative of our customers (especially now through 10/24 during our Customer Appreciation Sale), that we’re delighted whenever the sentiment is returned.

I’m publishing the poem with you here, because it’s too cute to be shared with only an envelope:

I arose this morning
Happy as can be
Went into my kitchen
And what did I see?

Water all over
My nice clean floor
I opened my refrigerator
And couldn’t believe what I saw

A small lake in the bottom
Some frozen, some melted
I dashed for the phone
I really needed help

Tomorrow, they said,
My fridge would be fixed
I said OK
My popsicles melted off their sticks

I called back again
And with Lauren in St. Paul I pleaded,
Oh somehow can my fridge get fixed today?
And by gosh she conceded and they were on their way.

An hour or so later
Mike & Bill did arrive
When the truck pulled up
I was so happy I almost cried

What a great team
They saw the problem right away
Out came the tools
And eventually, the ice melted away

What a great company
to do business with
Which I have for many years
Give a toast to your employees, use champagne not beer

I wanted you to know
What great people work for you
Anytime stop by for a cold one
The bottles are cold thanks to your crew

Regards, Mike

Seriously, customers. Any time you offer creative appreciation AND beer, you have our attention :)

Local kitchen on DIY Network

September 26, 2011

Months ago, we helped the super cool, Minneapolis foodies Carrie and Robert Shidla create a cook’s kitchen for their episode of DIY Network’s “I Hate My Kitchen.”

Magnetic Productions' videographer shoots our pink truck during the delivery of the Shidla's appliances. Remember all that snow? Ick.

Delivery guys Dave and Brian navigate the range into the living room, where it lived during the remodeling.

Our episode finally aired last Tuesday, Sept. 20, so I can finally share the photos.

Carrie is such a doll; she happily posed with her new LG fridge for me. She LOVES to cook, so she was so excited to have a beautiful, functional kitchen.

And now for the big reveal (drumroll, please?)…

Photo courtesy of DIY Network

We chose all LG appliances. Click on the image for more information on the specific product.

Photo courtesy of DIY Network

Photo courtesy DIY Network

Photo courtesy of DIY Network

Photo courtesy of DIY Network

If you missed the episode (I can’t post it online, unfortunately), you can catch it when it replays on DIY Network (ch. 121 on Twin Cities Comcast). Here’s the schedule (all times in CST):

Sept. 27, 7:30 p.m. & 2:30 a.m.

Sept. 29, 4 p.m.

Oct. 11, 9 a.m.

Oct. 16, 1 p.m

Limited spots available for our upcoming canning class

September 6, 2011

Coming to a pantry near you. Actually, it could be your pantry, which is really nearby.

Warners’ Stellian Appliance has jumped on the homemaker-trend bandwagon by offering our very own canning class.

Partly inspired by our beautiful, functional kitchen vignettes and partly motivated by my desire to pickle, I managed to wrangle master food preserver Liz McMann of Mississippi Markets Co-op and blog Food Snobbery Is My Hobbery into teaching a small group how to can their own Dill Pickled Green Beans.

You’ll walk away with plenty of know-how for your own food preservation efforts, and most importantly, your own jar of beans. Plus, it’s only $10 — we provide everything.

Canning class: Dill Pickled Green Beans
Saturday, Sept. 24
1-2:30(ish) p.m.
Warners’ Stellian-St. Paul, 1711 N. Snelling Ave. (more location details)

Want in? RSVP to me (Julie) at jawarner at warnersstellian.com. Hurry! Spots are limited to 10.

Appliance Warehouse On A Stick

August 23, 2011

A sign posted in view of State Fair traffic at the edge of our flagship store's parking lot on Snelling and Larpenteur avenues, two blocks north of the Fairgrounds.

Back since Warners’ Stellian was simply Stellian in the 1950s, our appliances were warehoused at the State Fairgrounds all but two months of the year.

Many different buildings housed our refrigerators, washing machines, etc. through the decades we spent there. After a customer bought something, our guys would just drive the two blocks to the Fairgrounds, load the appliance into the truck bearing our name on its stakes, and deliver it — sometimes beating the customer to his own house, my grandpa, Jim Warner, would brag.

An earlier iteration of our delivery fleet. My grandpa retained our own trucks so we could paint our own name and logo on them to further awareness of our appliance store.

We kept overhead low enough to offer great prices. In exchange, we had to completely clear our stuff out for the State Fair and for the circus (before which my dad remembers hauling appliances out as the elephants walked in  — probably when we were in the 4-H Building).

We also shared a building with Steichen’s grocery. Still another building we used across the street lacked a toilet, so the side of the building had to do…sorry!

When we’d return all the inventory hauled from the building to our  (then) little single store in Falcon Heights, we barely had space for it, thus creating our annual State Fair Warehouse Sale (a little different from our now EXTREME Warehouse Sale!).


Finally in 1995, we built our first warehouse in the North End neighborhood of St. Paul, which we expanded a few years later and outgrew by 2004, at which time we built our current Warners’ Stellian warehouse and corporate headquarters.

Our current 150,000-square-foot warehouse is a far cry from our days dodging horse maneur in the 4-H building.

For some years now, we’ve been referring to our history there and our former annual warehouse sale with our “Savings On A Stick” promotion during the Minnesota State Fair.

“Make sure you say they were good to us,” my grandpa said, referring to the State Fairgrounds. He said being able to store our inventory so cheaply probably deserves much credit for keeping us around to today.

Sounds fair to me.

Sure we offer free delivery, but our crews are ‘priceless’

August 15, 2011

When you think of customer service, you immediately might picture your salesperson helping secure available rebates or choose the perfect appliance for a tricky space.

And you’d be right.

But our delivery and install crews also deserve much credit for our stellar reputation for customer service. We offer free delivery and freestanding installation in the metro for orders $499 and up, but you get way more than you pay for.

Some purchases are routine replacements with nothing special in terms of selection or installation, but I love the emails from customers who’ve experienced our expertise in more complicated situations (especially when they come with photos).

Here’s a recent email that Susie sent to her salesperson at our Apple Valley appliance store:


I had to take a moment out to again thank you for all your help.  It seemed so hopeless when we started to replace the Jenn-Air microwave, but with your help I was encouraged.  I never dreamed it would turn out so well. These fellows were priceless.

Quickly they assessed the situation and made a few modifications and soon we were in business.

Unless you had seen the Jenn-Air in place you would think the KitchenAid was made to order.  I’m so thrilled we could use the old trim plate.

We are very happy with the new unit and truly appreciate all you did to make it possible. Thanks again,  -Susie & Jack

If this doesn’t make you want to buy a Liebherr humidor

August 10, 2011

Warners’ Stellian brought in a custom cigar roller for an event we hosted last week, and the cigars were a hit.

Many of us had never smoked a freshly rolled cigar, nor watched the process, so it was certainly a treat.

Our Liebherr humidor XS200 wasn’t for sale (photo left), as this was a trade association event, but it was such a hit, we actually sold some right there. While it doesn’t come with a custom cigar roller, the Liebherr humidor is the perfect addition to any cigar aficionado’s collection.

Haven’t heard of the Liebherr humidor? Read my previous post.

Did you know we have an appliance outlet in Minneapolis?

August 1, 2011

We have kitchen and home appliances stores throughout the Twin Cities, but for the last several years we’ve also had an appliance outlet in Minneapolis, right on Nicollet Avenue (2 blocks west of 35W & Diamond Lake Road).

You can still access our same inventory of new household appliances, but the Outlet Center is home to our best discounts for those looking for budget (aka cheap) appliances. It’s not just scratch and dent, but also seasonal merchandise and discontinued models.

Think Warners’ Stellian warehouse sale, all year round.

Next year, we’ll be celebrating our 25th year in the Windom neighborhood at this location. Thanks to everyone who continues to support local, independent businesses like ours!


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