Warner Stellian Appliance

My dad and I were watching TV when a national retailer’s commercial for a Veterans Day sale aired.

“I wonder what veterans think about businesses profiting by using their holiday?” I asked.

My dad, Jeff — who is president and director of marketing for Warners’ Stellian — got really serious all of a sudden.

“Our family,” he started with conviction, “Refuses to use a day intended to honor such an important group…to make a buck.”

Indeed, several national retailers in trying to promote around Veterans Day used patriotic imagery in kind of a disgraceful way. How does a pretty girl running with a flag to call attention to a sale honor those who protect our country and put their lives on the line for us?

There are a lot of appropriate ways to honor a veteran. Do a good deed for one. Go to Fort Snelling, and visit the national cemetery. Volunteer at the VA hospital. Organize a tribute. Educate yourself on what Veterans Day really is.

Some businesses are giving away free meals to vets and perhaps others are donating notable proceeds to veteran-supporting causes — but most I’ve seen aren’t.

We have enough retail promotion going on soon with the holidays. This is their day. And it should be honored appropriately.

This entry was posted on November 11, 2009 at 6:44 pm and is filed under About Warners' Stellian. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.